World is changing at blazing fast so as the people thinking too. The thing which had worked in the past 3 years may not work now. You need to adapt the latest techniques to get good ROI in your adverting campaigns. So do you agree on that? The more information we get updated then we get better ROI with the help of knowledge.
So what you can do now to get a good ROI on your present campaigns?
The Answer is “SPLIT TESTING”. Hold on..if you haven’t heard about the word “SPLIT Testing” then no worries because I am going to say what is split testing actually is.. Split testing is testing a web page or landing page or anything which are 99% or 50% identical. The landing pages are slightly modified to see which performs better. Trust me, if you get into this world of split testing you will earn double, triple the money the money you are making now.
Okay, How split testing can really helpful to me?
It sounds great but don’t know exactly it will help me or not. No problem, I ll explain you that. Let’s take the example of the email collection program or it is also called as the lead gen campaigns. You never know what works until you run traffic. So we make 5 make landing pages and the goals of the landing pages are very much same that is to collect the leads. So we need to send the traffic to all 5 pages and see which works really good now.
Sometimes a small change in title of the landing pages or button color can really improve the conversions. The conversion here meant to the email lead captures. The most important thing is that call to action is really plays a important role in conversion. If the call to action on the buttons says that “subscribe” people don’t subscribe and the conversion rate falls rapidly. So what if we replace with the call to action “Get Subscribe & Download” This call to action tell the users what is the reason of subscribing to the optin.
Sounds awesome and how can I do split testing with less hurdle? The answer is CPVLAB and it’s a self hosted tracking software really helpful to get it task done with very low budget of $297.
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