Marketing is one section that has a very important role in a company, as marketing has a function to locate, acquire, retain and grow customers and dominate the market. The number of consumers who owned the company determines the number of revenue for the company. The greater revenues successfully obtained, the company will be growing, and vice versa.
Despite this important role in a company, field marketing can not stand alone. The important role of marketing is of course also have to be supported by other parts, such as production, human resources, purchasing and finance especially. with marketing an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Marketing objective is include the maximization of profit, maximizing market share, maximize sales, enhance brand image, improve customer satisfaction, provide value and maintain price stability.
Financial success often depends on marketing ability. Finance, operations, accounting, and other business functions would be meaningless if there is not enough demand for products and services so that companies can make a profit. There must be income obtained in order to profit