Marketing Management

Marketing management involves choosing target markets that not only get new customers but also retain the existing ones. It is a business subject, which is based on research and study of practical applications of marketing techniques and management of the marketing resources. The one who excels in this field is known as marketing manager. The job of the marketing manager is to influence the timing and level of customer demand so as to help the sales. It actually depends on the size of the business and environment in the corporate industry. Like if he is working in a huge production company, he will be the general manager of a particular product category assigned to him and he will be responsible for profit and loss with respect to the product. And in small business there is no marketing manager as his job is taken over by the partners of the company.

Creating and communicating best customer values can increase the number of customers. The steps taken and resources utilized to maintain existing customers and get new customers fall under marketing management. The scope is quite large because it not only consists of developing a product, but also retaining it. The term marketing management has many definitions. It actually depends on individual firms and how the marketing department functions and activities of other departments like operations finance, pricing and sales.

Before deciding about a marketing strategy, the company must do an in-depth study about their business, and the market. This is where marketing management merges with strategic planning. Usually the marketing strategies are of three types, customer analysis, company analysis and competitor analysis. Using the customer analysis, the market is broken down into different types of customers. The marketing management realizes the characteristics and other variables of each group. They are geographical location, demographic, customer behavior pattern and need. Like a group of people can be recognized who can be less price sensitive, purchases often and are growing. Such groups can be worked on by heavy investments as they are worth the money and time. They cannot only retain such customers and make new customers in this group but they can go to the very extent of turning back customers who don’t belong to this group. Understanding the needs makes customer’s expectations to be met per their satisfaction, better than the competitors, which will lead to higher sales and obvious profit.

Company analysis highlights the cost structure and resources of the company and cost position when compared to competitors. The accounting executives use it to learn about the profit earned by a particular product. From time to time, audits are conducted to study about the strengths of various brands of the company.

Marketers using competitor analysis build detail customer profiles. It gives a clear picture about the strengths and weaknesses of the firm, when compared to a competitor. The competitor’s cost structure, resources, competitive positioning, degree of vertical integration, product differentiation, and profits are studied in detail and are compared to what company is doing in those regards.

The marketing management to do marketing analysis carries out marketing research. The most common of such researches are qualitative marketing research, quantitative marketing research, experimental techniques and observational techniques.

After all the studies and researches are conducted, its easier for the marketing manager to make strategic decisions and they then can design a marketing strategy to increase the profits and revenues of their company. The other goals can be profit over the long run, market share, and revenue growth.

79 Replies to “Marketing Management”

  1. Attractive component of content. I simply stumbled
    upon your blog and in accession capital to claim that I
    get in fact enjoyed account your blog posts.
    Anyway I’ll be subscribing to your feeds and even I fulfillment you get
    right of entry to constantly rapidly.

  2. Thanks , I have just been searching for information approximately this subject for ages and yours is the greatest I’ve discovered till now.
    However, what concerning the bottom line? Are you sure concerning the supply?

  3. I’m not sure exactly why but this blog is loading extremely slow for me.
    Is anyone else having this problem or is it
    a problem on my end? I’ll check back later and see if the problem still exists.

  4. you’re truly a excellent webmaster. The site loading
    speed is amazing. It seems that you’re doing any unique trick.
    Also, The contents are masterwork. you’ve performed a excellent activity on this matter!

  5. Asking questions are truly nice thing if you are not understanding anything totally, however this paragraph presents fastidious
    understanding yet.

  6. I’ll right away grab your rss feed as I can not in finding your e-mail subscription hyperlink or e-newsletter service.
    Do you have any? Kindly allow me know in order that I may
    subscribe. Thanks.

  7. For newest information you have to visit world-wide-web and on world-wide-web I found this
    site as a most excellent site for latest updates.

  8. Magnificent beat ! I would like to apprentice whilst you amend
    your website, how can i subscribe for a weblog website?
    The account helped me a appropriate deal. I have been tiny bit acquainted of this your broadcast
    provided bright clear idea

  9. For most recent news you have to visit internet and on world-wide-web I found this website as a most excellent web site for hottest updates.

  10. Hello There. I discovered your blog using msn. That is a really neatly written article.
    I will make sure to bookmark it and return to learn extra of your helpful information. Thank you for the post.
    I will certainly comeback.

  11. Hey just wanted to give you a quick heads up. The words in your post seem to be running off the screen in Firefox.
    I’m not sure if this is a format issue or something to do with web browser compatibility but I thought I’d post to
    let you know. The design and style look great though! Hope you get the issue fixed soon. Thanks

  12. After looking at a number of the articles on your website, I seriously appreciate your
    way of writing a blog. I saved it to my bookmark website list and will be
    checking back in the near future. Please check out my web site as
    well and let me know your opinion.

  13. I always used to study article in news papers but
    now as I am a user of net so from now I am using net
    for posts, thanks to web.

  14. Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you! By the
    way, how could we communicate?

  15. Hello! I know this is kinda off topic but I was wondering which blog platform
    are you using for this site? I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at options for another platform.
    I would be great if you could point me in the direction of a good platform.

  16. Undeniably believe that which you said. Your favorite reason appeared
    to be on the internet the easiest thing to be aware of. I say
    to you, I certainly get annoyed while people consider worries
    that they just don’t know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take a signal.
    Will likely be back to get more. Thanks

  17. Hi there, yes this piece of writing is actually good and I have learned lot of
    things from it on the topic of blogging. thanks.

  18. It’s actually a great and useful piece of info. I’m satisfied that you
    just shared this useful information with us. Please keep us up to date like this.

    Thank you for sharing.

  19. If some one wants expert view on the topic of blogging afterward i recommend him/her to pay a visit this webpage, Keep up the pleasant job.

  20. Link exchange is nothing else except it
    is simply placing the other person’s website link on your page at appropriate
    place and other person will also do same for you.

  21. Hello there, I discovered your web site by the use of Google at the same time as searching for a related matter,
    your web site came up, it seems good. I have bookmarked it in my google bookmarks.

    Hello there, just become alert to your weblog thru Google, and
    found that it’s truly informative. I am gonna watch out for brussels.

    I will appreciate in case you continue this in future.

    Lots of other people shall be benefited from your
    writing. Cheers!

  22. It’s really a cool and useful piece of information. I am glad
    that you shared this helpful information with us.
    Please keep us informed like this. Thank you for sharing.

  23. I’m amazed, I must say. Seldom do I encounter a blog that’s equally educative and
    interesting, and without a doubt, you have hit the nail on the head.
    The issue is something that not enough men and women are speaking intelligently about.

    Now i’m very happy that I came across this during my search for something relating to this.

  24. Hey! I just wanted to ask if you ever have
    any trouble with hackers? My last blog (wordpress)
    was hacked and I ended up losing a few months of hard work due
    to no back up. Do you have any methods to
    prevent hackers?

  25. hi!,I love your writing so so much! proportion we communicate more
    approximately your article on AOL? I require a specialist on this area to solve my problem.
    Maybe that is you! Looking forward to see you.

  26. Hi! I know this is somewhat off topic but I was wondering if you knew where
    I could locate a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having difficulty finding one?
    Thanks a lot!

  27. Pretty section of content. I just stumbled upon your weblog and in accession capital to assert that I get in fact enjoyed account your
    blog posts. Anyway I will be subscribing to your augment and even I achievement you access consistently fast.

  28. An impressive share! I’ve just forwarded this
    onto a colleague who has been conducting a little research on this.
    And he actually ordered me dinner because I stumbled
    upon it for him… lol. So allow me to reword this….

    Thank YOU for the meal!! But yeah, thanks for spending the time to
    talk about this topic here on your site.

  29. I have been surfing on-line greater than 3 hours lately, yet I by no means found any interesting
    article like yours. It’s pretty value enough
    for me. Personally, if all webmasters and bloggers made good content material as you probably did, the internet will probably be much more useful than ever before.

  30. you are actually a good webmaster. The web site loading speed is incredible.
    It kind of feels that you’re doing any unique trick.

    In addition, The contents are masterwork. you have performed a magnificent job on this matter!

  31. You’re so interesting! I do not suppose I’ve truly read
    through a single thing like that before. So great to discover someone with some genuine thoughts on this issue.
    Really.. thank you for starting this up. This web site is something that is needed on the
    web, someone with some originality!

  32. Great web site. A lot of useful information here.

    I am sending it to a few buddies ans additionally sharing
    in delicious. And naturally, thank you on your effort!

  33. continuously i used to read smaller articles or reviews which also clear their
    motive, and that is also happening with this post which I am reading at
    this place.

  34. Hi, i think that i saw you visited my website so i came to “return the favor”.I’m attempting to find things to improve my site!I suppose its ok to use some of your
    ideas!!

  35. Woah! I’m really enjoying the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s hard to get that “perfect balance” between superb usability and
    visual appearance. I must say you’ve done a fantastic
    job with this. Also, the blog loads super fast for
    me on Safari. Exceptional Blog!

  36. I’m curious to find out what blog system you’re utilizing?
    I’m experiencing some minor security issues with my latest
    blog and I would like to find something more safe. Do you have any recommendations?

  37. My spouse and I stumbled over here from a different website and thought I may as well check things out.
    I like what I see so i am just following you.
    Look forward to looking at your web page repeatedly.

  38. Heya i am for the first time here. I found this board and I in finding
    It truly helpful & it helped me out much.
    I’m hoping to present something back and aid others such as you helped me.

  39. Hello it’s me, I am also visiting this web site regularly, this web site is
    really fastidious and the people are in fact sharing good thoughts.

  40. Do you have a spam issue on this website; I also am a blogger, and
    I was wondering your situation; many of us have created some nice methods and we are looking to exchange strategies
    with other folks, be sure to shoot me an email if interested.

  41. I loved as much as you will receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get got an impatience over that you wish be delivering the following.
    unwell unquestionably come more formerly again since exactly the same nearly very often inside case you shield this increase.

  42. Heya i’m for the first time here. I found this board
    and I find It really useful & it helped me out much. I hope to give something back and help others like you aided
    me.

  43. Hi! I know this is kinda off topic but I’d figured I’d ask.
    Would you be interested in exchanging links or maybe guest authoring a
    blog article or vice-versa? My blog covers a lot of the same subjects as yours and
    I believe we could greatly benefit from each other.
    If you happen to be interested feel free to send me an e-mail.
    I look forward to hearing from you! Wonderful blog by the way!

  44. I am truly delighted to glance at this website
    posts which consists of plenty of helpful data, thanks for
    providing such statistics.

  45. Hi, i think that i saw you visited my weblog so i came to “return the
    favor”.I’m trying to find things to enhance my web site!I suppose its ok to
    use a few of your ideas!!

  46. If some one wants expert view about blogging and site-building after that i propose him/her to go to
    see this web site, Keep up the good job.

Leave a Reply

Your email address will not be published.