By Geoffrey Power / Siam Smartphone
When I got my first computer it was at work, my focus switched from what I could get done at my desk… to what I could accomplish on my computer. Essentially, it became the focal point of my work efforts. (This may not have been true if you were working in construction or some other discipline) but for most of working Middle America we evolved into – albeit at times unwillingly – a computer-centric workforce.
When the computer became more available (and we became accustomed to using it daily), most of us made a ‘meaningful’ purchase… which meant we spent a lot of money on a desktop computer for our home. Now this is where our ‘home work’ and the ‘organization of our lives’ began to revolve around our personal computer choices.
In essence, if we changed jobs, or if our work computer crashed because of porn (head’s up to Kelly Bradley) it wouldn’t affect the things we were doing or storing on our computer at home.
At that time there were a few that experimented with laptops. They were portable and smaller, maybe something a student would use or find convenient to drag around campus as the Clinton Era unfolded.
Now, we have since moved away from desktop computers. We found they did not allow us to be mobile (like the college student) we entertained images of us doing our work on the kitchen table or on the back porch. A ‘work station’ was for ‘working’ – our laptopgave us a chance to do work while we were ‘living’. Our computing was on the move.
Our main focus or interaction with all things computing began to shift to our handheld devices. The Blackberry and subsequently the iPhone introduced Mainstream America to the concept of a smartphone. Now the ability we had to accomplish our ‘living’ was drawn even closer to us. We could get a large percentage of both personal and career work done with this portable computer.
Something happened at this point. The focus of the smartphone manufacturer changed… the movement shifted to mass production and widespread integration as opposed to producing a product that met the personal needs of the end-user.
*This last year over a billion smartphones were sold. Last year over a billion smartphones were sold. That’s billion with a ‘B’. That is significant to us because – all of us will soon be adopted into the smartphone family.
What we want to do as humans, what we want to do as free thinkers – is to move our personal computing needs completely over from our laptop – to our smartphone. For many, this is easily done. An example is our children, during recess they are on Facebook, instagram, etc. they can use their handheld for much, if not all of the tasks they did on their laptop.
Except for this one fact.
On our laptop we were given the opportunity to ‘multi-task’. What I mean is that when we opened up a browser on our laptop, we could open-up two at once. We were checking Facebook at the same exact time we were plagiarizing Wikipedia or filing those TPS reports for Bill Lumbergh… the two could be done simultaneously. That really allowed us to seamlessly multi-task.
This is not true on our smartphone. We cannot typically, or easily use our GPS to navigate or while we talk on a conference call and perform a successful Google search for the best recipe for lemon meringue pie. It’s just not as easy to do this as it was/is on our laptop.
Some of the problem is the real estate of the actual screen… you just have a little screen. The screens are starting to get bigger – and the big manufacturers feel like they can steer you over to a tablet or iPad to work as your phone AND your computer. This is not a real solution. Having an iPad is a lot different than using a phone.
There is a vacuum there. Smartphone users who have adopted their smartphone as their primary computer interface – but need more screen space…
This is not uncommon. Just visit any normal office environment and you should see plenty of workspace computers with more than one screen or perhaps an over-sized screen.
Multi-tasking is a must.
Screen real estate is key.
Dual Screen is vital.
Enter: the Siam Smartphone. A smartphone with two screens – one on each side.
You may ask – why wouldn’t the big smartphone manufacturers have come-up with this solution? That’s a good question. I will answer it this way.
They can – but they won’t – until it becomes their priority.
I like to use the analogy of the American car manufacturers in the 1970’s. They were building a lot of Ford Granadas. Not because there were customers clamoring for ugly poorly built uncomfortable gas-guzzlers… because as history points out – there were NOT. The American car manufacturers were just driving too big of a ship to turn it around. The same is true today.
In a recent confidential conversation I had with an upper-tier executive of one of the (if not the largest) manufacturer of smartphones. He explained to me that each time they launch a new model or iteration of their product – they spend literally hundreds of millions in promoting and distributing their product to market. Which makes perfect sense because they will ultimately sell hundreds of millions of units annually. The very size and girth of this undertaking would suggest that there was not much room for innovation and adaptation.
I mean it’s one thing if you want to make a few changes to a few thousand smartphones – with the manufacturing capabilities in China – that is neither difficult nor cost-prohibitive. What makes this a near impossibility for the big manufacturers is the fact that they are ‘all-in’ with their product. The thousands of hands used to promote and advertise the product do not have the luxury of adapting to the needs or changing concerns of the user-base. The volume is staggering.
Ironically, the Siam Project is using the same exact infrastructure to facilitate a newer, better product which can be continually (probably annually) adapted and changed to meet the needs of both changing technology and changing manufacturing capabilities. We can produce products on the same manufacturing line as the big guys. That is possible because of the socio-economic nature of the Chinese Manufacturing Machine.
To put it bluntly: they just don’t care what they build… or for who… or who owns the patent or technology. They are similar to a vending machine. Just put the money in and pick the item you want. This may seem odd to Americans or even a bit wrong. That doesn’t change the fact that the largest manufacturing machine the world has ever known… will build products for anyone willing to ask.
Additionally: the technology available that is NOT USED is amazing.
Would you like your phone to check your blood pressure, test your blood-sugar levels, project a video on the wall, remain working underwater, and utilize your TV screen as an additional monitor? These are all technologies that are neither new nor innovative… just unused at this time. If we were to manufacture our phone in America – we would be bogged down with a myriad of obstacles. Ranging from patent issues, labor laws and supply-chain problems.
Smaller companies make the big difference in innovation.
We take existing technology, mapping those features to the demand from the market. To make a phone that does what you want it to do. We do not need market share to be a vibrant and profitable company. We can sell a few hundred thousand units and not even show-up on the radar…
But if we combine this with genuinely amazing customer service… easy to buy options… over-the-top technical support… we will have something legendary.
That is the Siam Smartphone difference.
Two screens, two choices of operating systems, awesome features, easy purchasing options -garage what more could you ask for?
Dual Screen / Dual Operating Systems / Siam Smartphone.