Email Marketing Mistakes

Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort and not marketing specifically to the target audience.

We will begin our discussion on email marketing mistakes with spam. Spam is a problem which is reaching endemic proportions. Each day Internet users are bombarded with spam from around the world. This may include a host of unsolicited emails which are promoting products or services the recipients may or may not be interested in purchasing. A critical mistake business owners can make in email marketing is to issue emails which are likely to be construed to be spam. This may result in the emails never reaching the recipient or the emails being deleted, without being read, by the recipient. Avoiding the potential of falling into the spam category is not very difficult. It basically involves ensuring your promotional emails contain more useful copy than blatant advertising. This will make it more likely for your emails to be taken seriously.

Another email marketing mistake often made is failure to follow up on promotional emails. Sending out emails to interested parties can be very beneficial but it is even more beneficial to contact these email recipients by other methods such as mail or telephone to answer any questions they may have and offer any additional information they may require. This type of follow up can be much more effective than simply sending an email and allowing it to fall into the abyss of an overcrowded email inbox.

Business owners may also run into the mistake of not preparing themselves for an influx of customers after an email marketing effort. The express purpose of email marketing is to generate increased interest in your products or services. Therefore it is critical for business owners to anticipate an increase in business and be prepared to accommodate this increased demand for products and services. This is important because potential customers who have to wait for products or services may seek out your competitors who are better prepared to provide them with products or services immediately.

Finally a critical mistake made by business owners is to not tailor an email marketing campaign to their specific target audience. This can be a problem because it may result in the email marketing being less effective. Business owners typically make this mistake because they fall into the trap of believing that it is more important to reach a large audience than it is to reach a target audience. You may blindly send your email marketing materials to millions of recipients and only generate a few leads. However, you could send the same email marketing materials to a smaller group of only a thousand recipients who all have an interest in your products and services and will likely generate more leads from this smaller email distribution list. It is not only important to send your message to members of your target audience but to also tailor your message to suit this audience. Creating an email message which will appeal to a variety of individuals is not as important as creating a message which will appeal to members of your target audience.

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Job Sites Top Five

Currently, there are 5 of the most sought after web sites being used by aspiring applicants on the web when job-hunting. These are:

5) Net-Temps.com

This site provides job openings at one click. Just enter a keyword, specify the location and it will give you over a hundred results. It provides help in posting resumes including tutorial on how to make one. It allows searchers to use a job search assistant that searches thousands of contracts and direct jobs to store up to three cover letters/resumes for you. It’s helpful as it gives advices for interviews and tips in making impressive resumes.

4) CareerShop.com

This is actually a company that delivers products and services that help organizations in acquiring human resources by means of improving the power and effectiveness of the Internet. They offer a hiring management system, which is focused on recruitment, and staffing management.

3) TrueCareers.com

This caters to job hunters as well as employers looking for someone to fill positions in the company. It gives a list of jobs available, resume posting, employers currently in need of applicants, hot openings, and even advice to small business owners.

2) JobCentral.com

JobCentral provides information about their member companies and assistance to new graduates and old time job seekers. The site also provides a salary calculator for average salary, including information and premium salary data depending on the state or kind of company being applied to.

1) Hotjobs.com

Yahoo!!! HotJobs has all the tools you need in order to complete any job search. It has a complete set of tabs of workflow that provides assistance: Home and Job Search tabs provide the basic assistance in order to search different related job categories; location, and descriptions. The Job Search tab more specific My Searches tab gives you the complete list of your saved searches. This way you won’t have to do the same run around in trying to look for the site or job you have seen days before, as you know, job search engines’ data changes daily.

My Saved Jobs tab helps you search for the saved ones that interest you when you plan to come back and manage them in one convenient location.

My Resume tab help employers find you, you can upload an existing resume and even create a new one.

Career Tools assists applicants in preparing the resume as well to end up with a job-winning application letter, back you up with interviewing to prepare for a great impression, helps applicants make connections and create relationships, and lastly calculate to find out the effective way of negotiating with the starting and future salary.

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“Quo Vadis, New Graduate?”

According to a recent survey by Job Outlook, for the third year now there is a positive increase in hiring fresh college graduates for 2006. Business owners plan on hiring more from the class of 2005-06 than they did from the 2004-05 class as well as offering higher compensation and benefits for the new hires.

In the annual survey by the National Association of Colleges and Employers, nine out of ten companies describe the new job market as good, very good, and excellent. Public accounting and consulting firms narrated the brightest prospect for the future graduates, while engineering and construction firms supported the idea by saying they’ll also be hiring.

There is a growing demand for new graduates in the job market as a result of the also growing products and services they offer and to keep up with the retiring HR staff.

Who are in demand?

• Mechanical engineering
• Electrical engineering
• Accounting
• Business administration/ management
• Economics/finance
• Computer science
• Information sciences and systems
• Marketing/marketing management
• Computer engineering
• Chemical engineering

Mechanical engineering graduates topped the list and eyeing on them are aerospace, automotive, mechanical equipment manufacturers. They also plan on hiring graduates with Ph.D.s in science and computer related courses.

Banking, transportation, financial, and insurance services are seeking Economics/Finance graduates. The food and beverage processing companies, merchandisers, and financial services will need more Business Administration/Management degree holders. One-third of business owners plan on hiring associate graduates categorized into three: technology, engineering and business related degrees. Insurance and engineering/surveying companies appear the most in need of 2 year course graduates for they bear a productive kind of technical knowledge which does not require more training. They belong to the hands-on work force who developed a good work ethic which is sadly observed by employers as missing in previous amateur graduates.

During the survey, only 23.5%, (mainly manufacturers) respondents planned on hiring international graduates in 2006.

What qualities should a new graduate possess?

• Must have excellent verbal and written communication skills
• Must be honest and has a high regard with integrity
• Can easily relate to others
• Maintain strong work ethic
• Can work well with others –TEAMWORK
• Analytical skills
• Must be self motivated and initiative
• Adaptability to change
• Updated computer skills
• Observant to details

The standards of companies’ ideal candidates are often higher than the last year’s. It is important that new graduates show good G.P.A.s as full time jobs come with good benefits coming from good revenues. Salary, should not be the sole consideration when looking for a job, benefits are part of it.

Here are some of the lists of benefits:

• Life and Medical/Dental insurance
• Retirement plans
• Annual and semi-annual increase
• Employee counseling program
• Dress code
• Paid trainings
• Bonus and commissions
• Family benefits
• Flexi-time
• Performance updates
• Vacation and sick leaves
• On-site fitness and recreational facilities
• Day care center
• Company car/service

The best places to seek competitive employers can be on campus job fairs, during on-the-job-trainings, student organizations and clubs, Internet search job search engines, etc. What’s important is that you target the right employers. Don’t let an opportunity pass, get in the interview to know more about their career offers and don’t forget to research about the company. You must be able to discuss your career objectives and compose a list of relevant and creative questions you can ask yourself.

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Better Job Search Engines

Job search engines use state-of-the-art technology to assist people in their job quest. Here you could enter all the relevant information to reduce the lists of sought after jobs to get more accurate results.

Because new jobs are being added daily or even hours after, the tendency to see the results you had yesterday may be different from what you see today. This is where job search engines come in handy.

After some trial and error there are a few job search engines that could yield better results. They allow searchers to see major job sites, companies and even its associations by entering a keyword and location. Results can be seen in different ways, it could be in a browser list and some sent thru e-mail.

SimplyHired.com, America’s Job Bank, Jobster, and Indeed.com are just a few of the search engines that can give you more accurate results. These sites include over 500 job listings with job boards, prime newspapers, and numerous companies with career pages.

Indeed.com even has an advance search option that could be used to search company names, positions, and even the distance for commuters.

America’s Job Bank let’s you enter the job category you would like to search, then you can enter either the city or the zip code and state you would like to find the job and it gives the list of job openings. If you’re lucky, you can even get the quoted salary from each of the companies you’re eyeing on.

In SimplyHired.com aside from the list of jobs open, applicants are also given a short description of the job you’re about to handle including the responsibilities to be met even during application. It also includes the type of company, location and date when the job was posted.

Jobster provides the latest job postings from today up to the last 7 days wherein you can also choose the distance you prefer. This site gives you the ability to see the list of the freshly posted jobs from a variety of sources.

How Well Are They?

These sites give listings that are relevant and timely, compared to other search engines that generate results a little longer than the others. Some would even provide results that are far from the location picked out.

So far the best among the search engines used is the Simplyhired.Com. It showed the job title, a link was also provided for posting, a summary of the job description, where the exact current location and where it originated. The produced results are easy to read, non-confusing with bits and pieces more of information plus the getting around is user friendly

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“Facts about Searching Jobs Abroad”

Job hunting abroad can be both an opportunity and an adventure. There are hurdles to overcome when searching for the right job abroad. Let’s take going to Madrid, Paris, Rome or London for example. It’s not enough to just send resumes, the idea should be “get the luggage and get on the plane.”

Getting a work permit is one obstacle in Europe. To stay there for an extended time, a residence permit is needed. This an only be granted once a working permit has been granted. Companies only provide non-European workers their work permits if they prove that there are no qualified European for the position. This is tough since the European Employment Services allows different companies to recruit prospects in eighteen European Economic Area countries. Remember that an ideal candidate is one who is able to speak the native language of a specific city other than English.

If you have your eye on Spain, a typed application letter with a resume must be prepared, including a recent photo and translated qualifications and/or copies of diplomas and other credentials. The letter must be written in a direct formal style citing the vacancy applying for. A must have for the closing should be “En espera de sus noticias, les saluda atentamente.”

In the United Kingdom, newspapers are good sources of job openings. Assorted prime papers offer complement of job vacancies like “The Guardian,” “The Daily Telegraph,” “The Times,” or the “The Independent” particularize vacancies daily. Companies are very particular regarding the reason you are applying. Research on their product offers, location of branches/offices, etc. There must be a reason why there is an interest to work for a specific company.

The application for jobs in Italy should also consist of a typed application letter. This should be formal and conventional in form. Using the Italian language is a must when explaining the intriguing reason for application. Diplomas and other credentials including impressive list of references should be handy during the initial interview. There are three to four expected follow-up interviews including a psychometric test. Put emphasis on personal appearance before the interview especially how the dress as this shows the concern in getting the job being applied for.

The average job search abroad ranges between six to twelve months. Experts consider searching for a job a full time job itself. Attending career counseling is helpful if unsure on what to do. There are a lot of great career resources who can give advise that best fits ones interests and passion.

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Tips in a Job Interview

The second step in getting the job is meeting the potential employer for an interview. The first step that an applicant has successfully completed was sending your application and passing the screening process of the company.

The employer got the resume through a variety of sources that can be from an ad that was posted, a referral from a friend or a headhunter, or by a person who simply submitted an application by logging on the company’s website.

Here are a few tips that will help in having a successful interview;

• Before going to an interview, it is best to do some research about the company one is applying to.

• It is also best to practice with a friend or family member mock up questions that the employer will likely ask so you do not choke during the real interview.

• When you go for an interview, it is best to always arrive 10 to 15 minutes ahead of time. This shows employers that the person is punctual and serves as a good attribute in a potential employee.

• When meeting an employer, you should bring an extra copy of the resume and other documents that are needed if asked certain questions. A good example is architects and photographers who are professionals in the respective fields who have a portfolio of the works done which may impress the interviewer.

• It is always best to dress appropriately. This shows the employer sincerity on the part of the applicant applying for the job. One must have finger-nails and hair well groomed for the interview. The outfit worn should be professional. This would mean that shoes must be used to match the outfit. If you typically wear a lot of jewelry, it is advisable to remove and tone it down for the interview.

• When you are in front of the employer, smile and greet the interviewer with a firm (but not bone crushing) handshake which is always a good start to get the interview moving.

• During the course of the interview, listen very well to the questions asked. Each must be answered truthfully and confidently to be able to sell yourself to the potential employer.

• Afterwards, the applicant should thank the recruiter for the time that was given to meet for the interview.

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Effective Email Marketing

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.

Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once.

Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are interested in your products and services so there is no cost associated with obtaining a list of email addresses. Additionally the cost to send out emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing extremely cost effective.

However, there is some cost involved in email marketing. Primarily this is the costs associated with writing the advertisements and creating any graphics which will accompany the email advertisements. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.

The most obvious disadvantage to email marketing is the possibility of having your email marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Internet users are bombarded with unsolicited emails serving as advertisements. This problem has reached epic proportions and the abundance of spam infiltrating the email boxes of innocent Internet users has to be cautious and suspicious about any email they receive which is unsolicited and appears to be promoting a particular product or service.

Emails which contain subject lines or content which appear to be similar to spam may be automatically transferred to a spam email folder by the email system. Emails which are not automatically deleted may be deleted without being opened simply because the recipient does not recognize the sender of the email. Both of these problems can result in essentially wasted time for the business owner because the recipients are not even viewing the emails advertising the products and services offered by the business. Additionally, they may result in complaints being lodged against the company for being a purveyor of spam.

Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.

The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services. Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product.

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The Job Interview

The second step in getting a job is having an interview with a potential employer. The first step was sending your application and after careful review by the company, you are seen as candidate for the vacant position.

The employer got this information through an ad that was placed in the paper, referred by someone in the company or a headhunter, or by a person who simply submitted an application via the company’s website.

The first impression employers always look at is your resume. Given the many that apply, this usually takes about 30 seconds and so with the limited words, one must be sure that the resume is well written and grammatically correct.

During the interview, most employers want to know more about person since the resume only gives certain information such as the person’s name, age, address, contact number, social security number, past and current employment.

The employer will likely ask about the experiences, lessons and accomplishments one has done and learned working for another employer. This will usually include how the person handled a situation in the company, the challenges of the job and the relationship with coworkers.

Another question will be the relationship between the applicant and family members. This shows character with how the person interacts with people who are close and those that know the person for a long time.

The employer will usually ask why the person applied in the company and where you would like to be in 5 to 10 years. Long term questions such as this will show if there is dedication for the job at hand and if the company can provide something beneficial for both the applicant and the employer.

Companies follow a certain budget in hiring qualified personnel which is why the interviewer will ask how much one desires to get for the job. If what is being asked is too high, the employer will usually ask if the salary is open to negotiation.

After the employer asks questions, room is usually given for the applicant to ask questions in return. This is the best time to know a little bit more the company one might be working in and to get a feel of the potential company.

If there are no more questions, the interviewer will then end the meeting and call the applicant back if the person has passed the initial interview so that the next phase of the application process can begin.

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